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Not gonna lie, it took five years to feel more confident putting the name of the brand on the clothes...In the beginning I figured there was no point in writing a name that didn't stand for anything.  Things take time.  I'm sure there's room for debate as to whether or not the brand has been established for a long enough period of time to trust the integrity of the vision.  That being said, it feels like people who know about iggy know what it stands for.  Here's a little swerve on the letters for you.

5.5 oz 100% soft spun cotton jersey
Set-in rib collar with shoulder-to-shoulder taping
Double-needle sleeve and bottom hem